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LED Screens, also known as Electronic Billboards and Dynamic Digital Signs, are an emerging industry that is quickly expanding worldwide.
Euro Display is a Professional LED Giant Screens Manufacturer since 1978 and it is at the forefront of this high-impact digital signage technology used in the Information, Advertising, Sports and Entertainment businesses.
BUT NOT ONLY.
Installing the screen is just the first step of your advertising business, which can be very rewarding and profitable, but only if you know what to do and (especially) what not to do.
In the past years we gained a lot of experience on the matter, also by directly managing a screen in Turin, Italy. Furthermore in the past 3 decades we learnt a lot from our customers who still teach us something new everyday.
As Partners, we want to share our experience with our Customers. That's why we created the Ad-Vantage© Academy which is a detailed step-by-step course that shows you exactly how to run the LED screen successfully (and how to avoid bad mistakes).
The Ad-Vantage© Academy reserved to our Customers includes:
- Selling Advertising On Screens: Between Art And Science
This 8-hours live training is a unique course that is not available anywhere else on the market. It has been developed by Euro Display together with a leading company in the training business and it specifically targets LED screen advertising companies. Some of the topics discussed during the course are: (1) How to increase the number of advertisers (2) How to sell such an intangible good as advertising spaces (3) How to respond to classic objections (i.e. it's too expensive!).
- Customized-Website.com
As everybody else, we know that internet is a fundamental element for the success of any modern business. But designing a really effective website can be costly and time consuming. That's why many companies end up with a mediocre website that does not communicate professionalism to Potential Customers. To avoid this situation, we provide all our Customers with a customized website to promote their LED screens. The site will have the URL you choose (eg. www.NameYouWant.com ) and we will provide you with the content that we already tested works better. Using this template as starting-point, you can modify, delete and edit everything, according to your preferences.
- Ad-Vantage© Budgeting Software
Planning your business is the first step to succeed. Since we know that, we created this exclusive tool that allows you to compare up to 5 different sales scenarios. You can define the most profitable mix, by modifing the monthy fee, the ad length, the number of Customers, the impressions-per-hour and other important variables. Once you are done, you can also print a detailed report (with or without financial statements) to keep for yourself or to distribute to your Customers.
- Telemarketing And Sales Techniques
Telemarketing is a necessary part of selling: if you want to grow your advertising business, you must contact new potential advertisers. To help you with this fundamental task, we asked a professional sales-man to help us creating an exclusive report, specifically targeting the LED screen industry. Mr Simon sells good for over 2 millions every month, so he really knows what he is talking about. We promise you'll love this report.
- Other 12 Valuable Resources
The Ad-Vantage© Academy is constantly growing, and we make sure to always add new material. The training program currently includes other 12 valuable resources, not listed here for confidentiality reasons.
We developed the Ad-Vantage© Academy because our aim is your success. We are not particularly generous though, we simply believe that helping you to grow your business is the best investment to grow our.
To discover more about the Ad-Vantage© Academy, get the FREE Starter Kit by Clicking Here.
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LED Screens Advertising: Top 10 Tips For First Time Buyers 24/06/2009
IF you are considering the purchase of your first LED screen, then keep reading.
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Certified Quality LED Screens 17/06/2009
TURIN, ITALY - Last Friday June 12th EuroDisplay successfully passed its ISO9001 inspection visit for the 13th year in a row, demonstrating a tangible committment towards an effective quality management system that satisfies the rigours of an independent external audit, performed by CSQ, the most respected quality management organization in Italy.
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LED Screens Main Fields of Application: #4 Mobile 27/04/2009
In the past month or so we analyzed the main field of application of LED Screens: #1 Advertising, #2 Sports and #3 Events.
Today we'll talk about the fourth (and last) application, Mobile Video.
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LED Screens Main Fields of Application: #3 Events 20/04/2009
LED screens are used mainly for Advertising and Sports, as we saw in the past 2 weeks.
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Earthquake in Italy: How to Support the Red Cross 07/04/2009
L'AQUILA (Italy) April 6th - An earthquake of 6.3 on the Richter scale occurred at 3h32 with epicenter in the Abruzzo region, causing over 200 deaths, 1,500 injured, 15,000 displaced.
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LED Screens Main Fields of Application: #2 Sports 06/04/2009
Last week we started a series of posts to identify the main fields of application of LED screens.
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LED Screens Main Fields of Application: #1 Advertising 30/03/2009
LED Screens adopt a modular system. The flexibility of such system makes them suitable for many uses.
But what are the main fields of application of LED Screens?
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EuroDisplay.com Is Now Available in 12 Languages! 13/03/2009
Dear all, finally I manage to write again! I apologize for being so quiet but in the past 3 months I’ve been incredibly busy on an important project, that just went live!
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Spectacular LED Screen Installation Caught on Video 03/12/2008
We did it, finally. It took about 14 hours – from 6h00 in the morning until 20h00 in the evening but we finally did it.
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Digital Billboards with Air Conditioning: Pro and Cons 17/11/2008
Is air conditioning on digital billboards and LED screens really needed? As it often happens, the answer is "it depends".
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